PRIVACY POLICY

Last updated: 18/12/25

This Privacy Policy explains how ATLAS Performance ("we", "us", "our") collects, uses, and protects your personal data when you visit our website, contact us, purchase resources or merchandise, or otherwise interact with us.

We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

ATLAS Performance
Email: atlasperformance25@gmail.com
Website: atlasperformance.co.uk

For the purposes of data protection law, we are the "data controller" of your personal data.

2. What Personal Data We Collect

We may collect and process the following types of personal data:

Information You Provide

  • Name

  • Email address

  • Contact details

  • Information submitted via contact forms

  • Billing and shipping details for purchases

Automatically Collected Information

  • IP address

  • Browser type and device information

  • Pages visited and time spent on the website

  • Referral source

This data is collected through cookies, analytics tools, and standard server logs.

3. How We Use Your Data

We use your personal data to:

  • Respond to enquiries and messages

  • Provide access to resources or purchased products

  • Process payments and deliver merchandise

  • Improve website performance and user experience

  • Comply with legal and accounting obligations

We will only use your data where we have a lawful basis to do so.

4. Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Consent – where you have given clear permission (e.g. email sign-ups)

  • Contract – where processing is necessary to fulfil a purchase

  • Legal obligation – where required for tax or accounting purposes

  • Legitimate interests – to operate and improve our website and services

5. Cookies and Analytics

We use cookies and similar technologies to:

  • Analyse website traffic and performance

  • Understand how visitors use the site

You can control or disable cookies through your browser settings. Disabling cookies may affect website functionality.

6. Sharing Your Data

We do not sell your personal data.

We may share your data with trusted third parties only where necessary, such as:

  • Payment processors (e.g. Stripe, PayPal)

  • Website hosting and analytics providers

  • Email marketing platforms

  • Shipping providers for merchandise orders

All third parties are required to handle your data securely and in accordance with data protection law.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, or reporting requirements.

When data is no longer required, it is securely deleted or anonymised.

8. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request erasure of your data

  • Object to or restrict processing

  • Request data portability

  • Withdraw consent at any time

To exercise any of these rights, please contact us using the details above.

9. Data Security

We take reasonable technical and organisational measures to protect your personal data from loss, misuse, or unauthorised access.

However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

ATLAS Performance

atlasperformance25@gmail.com